VM Blogs

By 2026, every global Board of directors will have a slide deck on India. They see the 7% GDP growth , the billion-plus consumers, and the digital infrastructure that puts the West to shame. The mandate from the top is always going to be the same: “We need to be there, and we need to be there at scale.” Indian Premium Paradox But here is the cold, hard truth that most consultants are too polite to tell you: If you are using your European or American benchmarks to measure you

For most mid-size SaaS startups and manufacturers, the "Discovery Meeting" with a marketing agency follows a predictable, yet flawed script. The conversation jumps almost immediately to the how : "Should we be on LinkedIn?" "What’s the SEO, AEO & GEO strategy?" "How do we lower our CPA from x to y?" This is a tactical trap. When tactics precede business context , the result is "Marketing Theater" i.e., plenty of activity, impressive and fancy vanity metrics, but zero impact o

For most CFOs and CEOs, the pursuit of profitability follows a familiar path: reduce overhead, optimize the supply chain, or push the sales team for higher volume. While these are necessary, they are subject to the law of diminishing returns. The most efficient path to value creation lies in Price Realization . Global research indicates that for the average Global 1200 company, a 1% improvement in price realization —assuming volumes remain constant—results in an 11% increase

This blog is tailored for CEOs, CIOs, and CISOs, blending business foresight, security innovation, and future market insights.

For the past decade, the corporate mandate has been singular: "Become data-driven." Organizations have spent billions on data lakes, cloud migrations, and visualization tools. Yet, as we move through 2025, a sobering reality has emerged in the boardroom. We are drowning in data but starving for clarity. The "Data-Driven" era has often resulted in more dashboards, not better outcomes; more complexity, not more conviction. The most successful C-suite leaders have realized that

For most B2B companies, value-based pricing sounds great in theory—and collapses in execution. The promise is simple: price according to the value you deliver. The reality? Pricing still defaults to seat counts, feature tiers, and awkward discount negotiations led by sales. In 2026, that gap between claimed value  and priced value  will no longer be acceptable. The CEOs getting pricing right aren’t telling better stories—they’re building systems that quantify, track, and mone

If there’s one thing that defines the year-end season, it’s this: attention is at its peak, and competition is even higher. Every brand — from giants to local boutiques — is trying to win a slice of consumer attention. But winning during the holidays isn’t about who spends the most on ads; it’s about who connects the best. Winning the Holiday Marketing Game Holiday marketing isn’t just a sprint to December 31st. Done right, it’s a strategic bridge that drives both short-term

Growing a business demands more than just ambition. It requires clear, actionable plans. I’ve learned that crafting effective business expansion strategies is about understanding your market, leveraging your strengths, and moving decisively. Let’s dive into how you can build a strong foundation for growth and scale your operations with confidence. Understanding Business Expansion Strategies Before jumping into growth, I focus on defining what business expansion strategies rea

Most founders don’t struggle with data. They struggle with knowing which data matters. In boardrooms and leadership meetings, benchmarking is often treated as a comfort exercise, an attempt to answer “How do we compare?”  rather than “What should we do differently?” When benchmarks are reduced to league tables or percentile rankings, they satisfy curiosity but fail to inform decisions. And that is where most benchmarking efforts quietly break down. The Benchmarking Paradox On

In a world where competitive advantage is fleeting and growth markets are increasingly fragmented, the ability to enter new geographies or segments with precision has never been more critical. Yet, many organizations still rely on dated educated guess, intuition-led assessments, or overly broad market sizing exercises. A new playbook is emerging where AI augments human expertise , enabling leaders to make expansion decisions with greater clarity, speed, and confidence. Not as

I focus on boosting business process efficiency to help organizations thrive. Streamlining workflows cuts costs, saves time, and improves output quality. When done right, it creates a strong foundation for scalable operations and lasting success. Why Business Process Efficiency Matters Efficiency is the backbone of any successful business. It means doing more with less. When processes run smoothly, teams spend less time on repetitive tasks and more on strategic work. This lea

To date, pricing has remained one of the most powerful levers for increasing profit and revenue in any enterprise. Yet, many companies struggle to find the right balance between data-driven automation and human judgment. The rise of AI offers new tools to analyze vast amounts of market data quickly, but still, human expertise remains essential to interpret nuances and make strategic decisions. Combining these strengths creates a smarter pricing approach that drives sustainab

Growing a business takes more than luck. It demands clear plans and smart moves. I’ve seen firsthand how the right approach can turn a small operation into a market leader. In this post, I’ll share proven strategies that help build strong, scalable businesses. These tactics focus on sustainable business growth, ensuring your success lasts. Drive Sustainable Business Growth with Focused Planning Start by setting clear, measurable goals. Without targets, growth efforts scatter